What Is Faire Wholesale Marketplace—and How a 3PL Can Help Your Brand Scale Faster
What Is Faire Wholesale Marketplace?
Faire is an online wholesale marketplace that connects independent brands with retailers around the world. Think of it as a B2B version of Etsy or Amazon, but built specifically for wholesale. Launched in 2017, Faire gives small and emerging brands access to over 100,000+ independent retailers, offering them a powerful sales channel without the traditional roadblocks of wholesale distribution.
The platform is built to make wholesale easier for both sides:
For brands: It eliminates the need for cold outreach, sales reps, and trade shows.
For retailers: It offers net 60 payment terms, free returns on opening orders, and curated product discovery.
Why Would a Brand Want to Join Faire?
If you're a growing product-based business, here’s why Faire could be a game changer:
1. Massive Retail Exposure
Faire brings your brand in front of thousands of boutique retailers actively looking for new products. It’s like having your own sales team working 24/7—without the payroll.
2. Low Barrier to Entry
There’s no upfront cost to list your brand. Faire only takes a commission on orders—25% for new retailer sales and 15% for reorders. It’s performance-based, which lowers the risk for small businesses.
3. Tools for Growth
Faire provides:
Real-time insights and analytics
Marketing tools
Flexible shipping rules
Easy integration with Shopify and other platforms
4. Logistics Support
Faire offers fulfillment tools, but brands are still responsible for packing and shipping orders. This is where many growing businesses start to hit their limits.
Where a 3PL Comes In: Why Partnering with a 3PL Matters for Faire Sellers
A Third-Party Logistics provider (3PL) can take the operational headaches off your plate—so you can focus on growing your brand, not packing boxes.
Here’s how a 3PL can help Faire brands thrive:
1. Faster, Scalable Fulfillment
When orders start rolling in from Faire retailers, you need to be able to ship fast. A 3PL like Rogue Fulfillment can:
Pick, pack, and ship Faire orders with precision
Handle B2B shipping requirements (like case packs, labeling, and branded unboxing)
Ship daily so you meet delivery expectations
2. Inventory Management
A 3PL provides real-time inventory tracking across all your sales channels—Faire, Shopify, Amazon, and more—so you're never overselling or running out of stock.
3. Customized Packaging & Kitting
Retailers on Faire care about presentation. A 3PL can create beautiful branded packages, perform gift wrapping or product bundling, and ensure that your products arrive shelf-ready.
4. Time and Cost Savings
Instead of hiring warehouse staff or managing your own shipping operation, you can outsource fulfillment and reinvest your time into marketing, product development, or sales outreach.
5. Returns and Retail Compliance
Retailers may return products or have specific compliance requirements. A good 3PL helps manage these returns and ensures your shipments meet wholesale standards.
Is Faire Right for Your Brand? And Are You Fulfillment-Ready?
Is your brand:
Growing fast
Getting traction on Shopify or Etsy
Looking for more retail exposure
If you answered yes to any of these, then Faire is a smart next step. But growth brings complexity—especially in logistics.
That’s why having a 3PL in your corner can be a game-changer. Rogue Fulfillment helps small and scaling brands navigate wholesale fulfillment, meet retailer expectations, and scale with confidence.
Final Thoughts: Faire + a 3PL = Scalable Growth
Faire gives your brand visibility. A 3PL gives your brand velocity.
If you’re planning to join Faire or are already selling wholesale and need support, let’s talk. We’ll show you how a boutique fulfillment partner can help you stay nimble, efficient, and retail-ready.
Want to explore what a 3PL can do for your Faire fulfillment?
Contact us at Rogue Fulfillment and let’s build a strategy that fits your brand.