The Ultimate Guide to Pick & Pack Fulfillment (And How a 3PL Can Help You Scale)
What is Pick and Pack Fulfillment?
Pick and pack is a key part of the order fulfillment process, where individual items are selected (“picked”) from inventory and then packaged (“packed”) for shipment to customers. While the concept sounds simple, doing it well requires strategy, precision, and logistics expertise—especially when order volumes rise.
Whether you're an eCommerce startup or an established brand facing rapid growth, mastering pick and pack is essential to delivering accurate, timely orders and maintaining a positive customer experience.
How the Pick & Pack Process Works
Here’s how a successful pick and pack process should work:
1. An Order is Placed
A customer places an order via your online store (Shopify, WooCommerce, Amazon, TikTok Shop, etc.). This order is automatically synced with your fulfillment system or Warehouse Management System (WMS).
2. A Pick Ticket is Generated
The system creates a digital or physical “pick ticket” that lists the items, quantities, and storage locations within the warehouse.
3. The Product is Picked
A warehouse associate locates the items from the correct storage bins or shelves, scanning each SKU to ensure accuracy.
There are different picking methods depending on volume:
Single Order Picking: One order at a time (ideal for low volume).
Batch Picking: Multiple orders picked at once for efficiency.
Zone Picking: Pickers work within specific warehouse zones.
4. Packing the Order
Once items are picked, they move to a packing station. Here packers will do the following:
Inspect items for damage
Verify contents against the order
Select right-sized packaging (box, mailer, etc.)
Add void fill, custom inserts, or branding
Seal and label the package for shipment
5. Shipping & Tracking
Packages are handed off to carriers (UPS, USPS, FedEx, etc.), and tracking info is sent to the customer.
Common Challenges for In-House Pick & Pack Operations
As brands grow, the pick and pack process becomes harder to manage. You may notice:
Order delays during busy seasons
High error rates or incorrect shipments
Overstaffing or understaffing your warehouse
Rising shipping costs from oversized packaging
No time left for business strategy or product development
That’s where a 3PL (third-party logistics provider) like can change everything.
How Rogue Fulfillment Can Help
Working with Rogue Fulfillment can relieve the pressure on your team and let you focus on what you do best: growing your brand. Here’s how:
Scalable Fulfillment Infrastructure
Whether you’re shipping 100 or 10,000 orders a month, we scale with you. No need to lease bigger warehouses or hire seasonal staff—RF has it covered.
Experienced Pick & Pack Teams
Our team is trained in SKU-level picking, order verification, and efficient packing techniques to ensure high accuracy and speed. Rogue Fulfillment for example maintains a 99.84% pick accuracy rate.
Technology That Automates Workflows
Our warehouse management software (WMS) integrates with your eCommerce platform, automatically syncing orders, updating inventory, and assigning optimal packaging—all in real time.
Packaging Optimization
We help right-size your packaging to reduce DIM weight charges, use sustainable materials, and create a branded unboxing experience your customers will remember.
Same-Day Shipping & Carrier Discounts
Orders placed by 2 PM CST ship the same day. And thanks to our ship volumes and carrier contracts, you benefit from discounted carrier rates.
Signs You’re Ready to Outsource Pick & Pack Fulfillment
You’re spending too much time managing warehouse operations
Your team can’t keep up with order volume
You’re seeing customer complaints about wrong or late shipments
You want to reduce overhead and focus on scaling
You’re preparing for a big product launch or holiday season
Final Thoughts: Don’t Let Fulfillment Hold You Back
Pick and pack is more than just putting products in a box—it’s about customer trust, operational efficiency, and brand experience. If your fulfillment process is holding you back, now’s the time to make a change.
Need a 3PL partner? Contact us today!